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U.K. Bans U.S. Cotton Ads Over Green Claims
U.K.'s Advertising Standards Authority has banned an advertising campaign for the U.S. cotton industry that refers to cotton as "sustainable," the Guardian reports. Regulators received several complaints about the ads from skeptical consumers who argue that cotton is a pesticide- and energy-intensive crop that depletes groundwater supplies. Read more...
Also This Week...
Survey: GE, Toyota Clear Consumers' High Bar for Green Brands
Consumers expect to see significant company commitments to environmental leadership before they buy the green marketing hype, according to a new survey from marketing firm EcoAlign. So far, very few brands - among them Toyota and GE - have "walked the walk" enough to achieve any resonance in the market for green products and services, the survey finds. Read more...
Pepsi, Starbucks Tout Eco-Charity in New Ethos Water Ads
Pepsi and Starbucks, co-owners of the Ethos water brand, are countering bottled water's bad rep with a new ad campaign appealing to consumers' sense of eco-philanthropy, Advertising Age reports. For each bottle of Ethos sold, five cents goes to a fund aimed at cleaning up Africa's water supply. Read more...
Marks & Spencer CEO Defends "Plan A"
Despite a recent dip in Marks & Spencer's sales and stock performance, CEO Sir Stuart Rose is taking the long view on Plan A, the British retailer's ambitious five-year sustainability program. Writing in the Harvard Business Review, Rose points to long-term costs savings and significant brand benefit as key reasons why cutting back on the program would be "a commercial mistake." Read more...
Coke Looks to Employees as Green-Brand Ambassadors
Coca-Cola's new health and sustainability push is geared toward Coke employees as much as consumers. In a recent interview, chief marketing officer Katie Baynes tells Advertising Age that employee education a key plank in the company's campaign. Read more...
Sony Recycles Ads to Promote Product Recycling
Sony is encouraging customers to recycle their old electronics by airing reruns of TV commercials for outdated Sony products from tape decks to giant camcorders, Advertising Age reports. The ad campaign runs in advance of a series of company-sponsored recycling events at which customers can drop off their old Sony electronics for free. Read more...
Toshiba Ups Climate Commitment, Plans New Green-Product Logo
Toshiba plans to boost its emissions-reduction target and add new goals for water efficiency and green-product manufacture under the company's current environmental plan, originally slated to run through 2010. The plan has been extended through 2012, the year the Kyoto Protocol is set to expire. Read more...
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Natural Source's Mary Loyer on Greener Printing
Ever wish it were someone else's job to identify the most environmentally preferable, cost-effective solutions for your business? At Natural Source Printing - a company that works closely with its clients to develop customized, environmentally preferable printing strategies - it is. In this SLM interview, Natural Source green consultant Mary Loyer discusses the importance of matching the materials with the message, and gives up the scoop on some emerging green-printing trends (tree-free paper, anyone?). Read more...
SB'08: Who's Coming?
Activity is rapidly picking up steam as speakers and attendees are being added to the SB'08 roster daily. Come learn the latest winning strategies
from Clorox, Johnson Control, Yahoo, Dow, Method, and more. Bookmark this page to keep up on daily news of the event!
Top Headlines from Other SLM Channels
Staples Copy Centers Switch to FSC Recycled Paper
Union Pacific Railroad Trains Engineers to Use Less Diesel
Report: Clean Energy Market to Triple within Ten Years
New Nissan HQ to Be 35% More Energy Efficient
Hummer, Lamborghini Unveil Greener Car Models
Green IT Consulting Industry to Hit $4.8 Billion by 2013, Forrester Predicts
Investors File Record Number of Global Warming Resolutions with U.S. Companies
Kodak, Wal-Mart to Recycle Plastics from Photo Kiosks
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Sustainable Life Media is home for business professionals looking to build new value and competitive advantage by innovating more sustainable processes, practices and products. We bring you top stories related to the what, who and how of environmental and social innovation, and help you connect with thought leaders, peers, partners and solutions providers that can help you quickly reach your goals.
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