Ten Trends Driving Consumers Toward Stability and Moderation
Natural Marketing Institute has released its annual trends report for 2009, and the overarching theme is "recalibration." This means a shift in consumer behavior toward sustainability and moderation. Business must respond with authentic action and messages. By JP Collins Read more...
Also This Week...
Consumers Skeptical of Green Travel Claims
Travel companies looking to lure customers with greener options may have a tough road ahead: While nearly half of U.S. travelers plan their trips with environmental impact in mind, most are skeptical of what travel companies tell them about their green practices, according to a new survey. Read more...
FD Element Names Top Five Green Marketing Trends for 2009
Advertising firm FD Element has zeroed in on five green-marketing trends to watch this year. Chief among them? A stronger connection between sustainability initiatives and core brand identity. Read more...
Adidas Stores Display Green Duds on Paper Hangers
Adidas stores selling the company's new SVLR sustainable sportswear line are presenting their wares on recycled-content, 100% recyclable paper hangers made by Ditto, a green industrial design firm. Read more...
Neenah, Mohawk Release Dueling Eco-Calculators
Is it something in the wood? In the space of a week, two major paper manufacturers - Mohawk and Neenah - have launched new eco-calculators aimed at helping customers assess the benefits of buying environmentally preferable paper. Read more...
IT Buyers Rate Dell Top Green Tech Brand (Sort Of)
In a tight race with no clear winners, Dell has squeaked past HP as the greenest technology brand among IT buyers, largely due to its focus on recycling, according to a new survey. Read more...
Green Product Purchasing Up for Fifth Straight Year
Green products continue to gain traction despite the current recession, according to a new report on purchasing trends in the consumer packaged goods industry. Read more...
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Miriam Horn on Sustainable Innovation
Miriam Horn, coauthor with Fred Krupp of "Earth: The Sequel," is still bullish on sustainable innovation despite the recent economic downturn. In this interview with Celia Canfield, she identifies the attributes of these business leaders as long-term vision, appetite for risk, multi-disciplined, and having the ability to engage with the world. Listen to their conversation here.
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