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How to Build a Better Green Website
Ladies and gentlemen, witness the emergence (and increasing pre-eminence) of the sustainability microsite - an online hub where companies communicate their green product enhancements and brand tenets. SLM columnist Matt Heinz has spent the past month trolling through the good, the bad, and the unnavigable, offering these best practices for planning and launching a green web presence consumers won't soon forget. Read more...
This Week's Top Stories...
CSR Execs Walk a Fine Line Between Marketing and Operations
Corporate social responsibility professionals are just as likely to operate from their company's marketing department as they are to report to the chief operations officer or CEO. As CSR moves up the corporate agenda, its practitioners are finding themselves juggling both internal- and external-facing roles, according to a recent article in MarketingWeek. Read more...
Coke-Sponsored Olympic Torch Relay Touts Environmental Stewardship
The Coca-Cola Company, organizer of the Olympic torch relay leading up to this summer's Games in Beijing, has chosen environmental stewardship as its theme for the high-profile ceremonial run. The green-themed relay is designed to reflect Coke's own sustainability focus, according to a company rep. Read more...
Patagonia Microsite Chronicles Products' Eco-Impact
Patagonia is tracking the environmental impact of select products from design to distribution, posting the results - for better or worse - on a microsite dedicated to the subject, Fast Company reports. The most surprising findings? Product shipping accounts for just 1% of supply chain energy use, while actual manufacturing sucks up considerably more energy than originally assumed. Read more...
Ecolab Sells Consumers on Green Carwash Certification
Cleaning equipment supplier Ecolab is putting some marketing muscle behind its new green certification program for commercial carwash products, Modern Car Care reports. The company's vehicle care division is heavily promoting its Blue Coral Beyond Green program among consumers because, according to one executive, "no matter how great a technology may be, if you don’t tell [end users] about it, it doesn’t have value [for the business]." Read more...
More Sustainable Brands News & Tools...
SLM Readers Speak Out!
Our article "Seventh Generation Battles Carcinogenic Chemical Controversy" netted this response from Chrystie Heimert, a marketing executive at the company:
"We applaud the Organic Consumer Association’s (OCA) recent research efforts to educate consumers about the safety of personal care and home cleaning products..."
Read more, and post your own comments, here. (Note: You must be an SLM member to view. Not yet member? Register here!)
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Defining “Sustainability”: An Open Letter to the FTC
On April 30, the Federal Trade Commission (FTC) will conduct a second public workshop in its continuing efforts to address the question of how sustainability claims in advertising should be handled. Mark McElroy, founder of the Center for Sustainable Innovation, has some suggestions to get the conversation rolling. Read more...
Top Headlines from Other SLM Channels
CFOs See Business Value in Sustainability, But Question Metrics
McDonald's Brews Up Fairtrade Tea
TIAA-CREF to Cut Office Building Energy Use 10% by 2010
Xerox's New Online Calculator Shows Business Benefits of Eco-Efficiency
Corporate Climate Reporters Rallying Around GHG Protocol
X Prize Offers $10 Million for Green Vehicle Design
65% of IT Managers Expect to Run Out of Power Within Five Years
GE Innovation Sets Stage for Super-Efficient TVs, Monitors
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Sustainable Life Media is home for business professionals looking to build new value and competitive advantage by innovating more sustainable processes, practices and products. We bring you top stories related to the what, who and how of environmental and social innovation, and help you connect with thought leaders, peers, partners and solutions providers that can help you quickly reach your goals.
This work is licensed under a CreativeCommons License. Copyright Sustainable Life Media Inc. 2008
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