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Ziba's Eric Park on Green Design and Brand Identity
Green design and green marketing go hand in hand, so why did it take companies so long to make the connection? In this SLM interview, Eric Park of Ziba, an internationally recognized design consultancy, takes us back to the late 1990s and the beginning of the movement, and explains why marketers’ current concerns over “green fatigue” miss the point entirely. Read more...
This Week's Top Stories...
Green Marketers Urged to "Show a Trace of Humility"
Companies can reap big rewards from promoting a greener, more responsible image - within certain limits. Speaking at the recent International Advertising Association's World Congress, ad execs cautioned that increasingly cynical consumers can spot overstated or contradictory claims a mile away, Advertising Age reports. Read more...
Fiji Water to Disclose Product's Carbon Footprint on New Website
Fiji Water has unleashed a major communications effort to disclose the carbon footprint of its products from sourcing to production to distribution. The company has created a dedicated green website where consumers will have access to lifecycle emissions data for its bottled water. Read more...
To read our interview with Thomas Mooney, Fiji Water's SVP of sustainable growth, click here.
Prius's Unique Design Attracts Status-Conscious Consumers
Despite fielding their own green-car models, U.S. automakers continue to play catchup to Toyota and its Prius hybrid - because for many car buyers, the iconic Prius projects a "halo" of conscious consumerism, Reuters reports. Read more...
Ford Employees Tout Green Message in New "Drive One" Campaign
Ford Motor, known for ads featuring rugged pickups that are "Built Ford Tough," is trying out a smarter, more environmentally friendly image with its new "Drive One" campaign. The ads will feature real Ford employees talking up the company's commitment to four key ideals - "quality, green, safe, and smart." Read more...
Apple Wants Its Green Logo Back
Apple is trying to block NYC & Co., a travel and tourism organization, from trademarking an apple-shaped logo aimed at promoting an environmentally conscious lifestyle among New Yorkers, Advertising Age reports. The computermaker has filed a complaint with the U.S. Patent and Trademark Office to prevent the group from using its GreeNYC logo, which features a stylized apple, stalk, and leaf. Read more...
More Sustainable Brands News & Tools...
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Fiji Water's Thomas Mooney Talks "Carbon Negative"
Last November, Fiji Water made the bold commitment to take its bottled water “carbon negative,” earning public raves – and raspberries – depending on who’s doing the talking. In this SLM interview, Thomas Mooney, Fiji Water’s senior vice president for sustainable growth, explains how the company is planning to make good on its high-profile promise – and answers the criticism that “bottled water” and “sustainable” don’t belong in the same sentence. Read now...
200 Already Coming to SB'08!
New this week: Williams Sonoma, Nordstrom, Hurley, Kimberly Clark, and more! Only eight weeks to go - and SB'08 will sell out. Want a look at how the program is shaping up? Download the conference agenda here (PDF), and register today!
Top Headlines from Other SLM Channels
Ford Outlines Climate Plan, Silences Critics
IBM's New Supercomputer Uses Water to Save Energy
KT Models Green Business Push on GE's Ecomagination
Office Depot Launches Green Office Products Line
Marriott Outlines Five-Point Plan to Green Global Operations
Staples, FedEx Kinko's Make the Green Grade for Paper Sourcing
Movie Studios Eye Standards for Green DVD Packaging
Report: Smartest Companies Have Greenest Supply Chains
HP Releases New CSR Report, Names Top Suppliers
Companies, Beware of "Radical Greening"
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Sustainable Life Media is home for business professionals looking to build new value and competitive advantage by innovating more sustainable processes, practices and products. We bring you top stories related to the what, who and how of environmental and social innovation, and help you connect with thought leaders, peers, partners and solutions providers that can help you quickly reach your goals.
This work is licensed under a CreativeCommons License. Copyright Sustainable Life Media Inc. 2008
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