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Why Your Green-Marketing Message May Be Missing the Mark
Think you can't go wrong amping up a hot-button environmental issue like global warming? Think again, according to a new survey from Conscientious Innovation (Ci), a green-marketing firm. Turns out consumers are much more interested in personal and social issues such as community engagement, fairtrade, and buying local. Read more...
Also This Week...
Target Debuts New Eco-Apparel Line at Barney's
Mass meets class? Target is launching its new line of eco-fashions at high-end retailer Barneys New York, the Wall Street Journal reports. Read more...
Tesco Debuts Carbon Labels on Store Products
Supermarket chain Tesco today began testing carbon labels on 20 store items from potato chips to lightbulbs in a bid to educate consumers on products' climate impact from "seed to store," Reuters reports. Read more...
Green Trademark Applications Reach Record High
Quick to spot a growing trend, marketers registered a record 300,000 green trademarks with the U.S. Patent and Trademark Office in 2007, besting the previous record set in the heady days of the internet boom, according to a new report from Deschert, a law firm. Read more...
More Sustainable Brands News & Tools...
SLM Readers Speak Out!
Last week's article on greening the tradeshow floor earned an impassioned response from reader Ann Weller:
"Much of the waste at trade shows is unneccessary. So much can be done - let's get it going!"
Read more, and post your own comments, here. (Note: You must be an SLM member to view. Not yet member? Register here!)
We want to hear from you! Post your comments or questions below any SLM news story and we'll feature the best of them here.
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Time Is Running Out!
Sustainable Brands '08 is about meeting people, digging in to just-out-of-the-field market research, and hearing about product product design and brand communication strategies that are already resulting in revenue growth and brand value at leading companies big and small. Have you reserved your seat yet? Download the conference agenda here (PDF), and register today!
Judah Schiller on Sustainability: Make It Personal
Employees are your greatest asset for sustainable innovation, says Judah Schiller of green-marketing firm Saatchi & Saatchi S. Here’s how he corralled 1.3 million Wal-Mart associates into finding new ways for the retail giant to go green – and how you can engage and inspire your own workforce to do the same. Read more...
Hear Judah speak live at Sustainable Brands ’08!
Solution Providers
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Sustainable Life Media is home for business professionals looking to build new value and competitive advantage by innovating more sustainable processes, practices and products. We bring you top stories related to the what, who and how of environmental and social innovation, and help you connect with thought leaders, peers, partners and solutions providers that can help you quickly reach your goals.
This work is licensed under a CreativeCommons License. Copyright Sustainable Life Media Inc. 2008
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