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Dow's Julie Fasone-Holder on "The Human Element"
Think selling a skeptical public on the green virtues of the chemicals industry is a tough row to hoe? Julie Fasone-Holder, chief of marketing at Dow Chemical and head of the company’s Human Element campaign, begs to differ. The trick, she says, is to make an emotional connection before laying on your sustainability message. Read more...
Hear Julie speak live at Sustainable Brands ’08!
Also This Week...
India, Brazil Home to Greenest Consumers; U.S. Ranks Last
India and Brazil boast some of the greenest consumers in the world, according to a new survey from the National Geographic Society and GlobeScan, a polling firm. In general, consumers in developed countries appear less concerned about making greener purchasing choices - and American shoppers came in dead last. Read more...
U.S. Consumers Talk Big on Green, But Purchasing Is Another Story
Nine in ten U.S. consumers say the environment influences their day-to-day purchasing decisions, but just 26% are actively seeking out greener products, according to a new survey. Read more...
National Grid Launches "Power of Action" Campaign
National Grid is following up its recent pledge to cut companywide climate emissions 80% by 2050 with a new branding campaign aimed at encouraging customers and employees to save energy and help protect the environment. Read more...
U.K. Greenwashing Complaints Skyrocket in 2007
British consumer complaints about environmental claims quadrupled in 2007, according to an annual report from the U.K.'s Advertising Standards Authority, an industry watchdog group. Read more...
LCD TV Manufacturers Get Green Logo Program
The LCD TV Association, a not-for-profit marketing trade group, has launched a green logo program aimed at helping manufacturers develop and promote more energy-efficient products. Read more...
More Sustainable Brands News & Tools...
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Who's Coming to SB'08?
The rolls are growing every day! Socialize and network with fellow attendees actively engaged in building sustainability into market-leading brands including Avery Dennison, Armstrong World Industries, Porter Novelli, Proctor & Gamble, SC Johnson, The North Face, UPS, Waggener Edstrom, and more. Download the conference agenda here (PDF), and register today!
Solution Providers
The Greenwash Guide
How to spot - and avoid - greenwash? This guide analyzes the current state of greenwash and what’s being done about it. Find guidelines for companies and agencies on how to prevent greenwash, and a "spotters guide" for consumers to help avoid it. (Futerra) Download now (PDF)...
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Sustainable Life Media is home for business professionals looking to build new value and competitive advantage by innovating more sustainable processes, practices and products. We bring you top stories related to the what, who and how of environmental and social innovation, and help you connect with thought leaders, peers, partners and solutions providers that can help you quickly reach your goals.
This work is licensed under a CreativeCommons License. Copyright Sustainable Life Media Inc. 2008
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