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Branding for Sustainability: Back to Basics at Johnson Controls
These days, the PR function at Johnson Controls is to remind its business customers that the company was doing sustainability long before anyone knew what to call it. In this SLM interview, senior execs Darryll Fortune and Monica Levy discuss the birth of "Ingenuity Welcome," the company's new rebranding campaign, and why you won't hear them use the word "green." Read more...
Also This Week...
Smart Brands Align Cause Marketing with Core Business
Lacking hard numbers on cause-marketing returns, companies have begun embracing causes that relate directly to their business interests, Advertising Age reports. Read more...
HP to Post Environmental Data on All Product Packaging
Hewlett-Packard has created a new eco-label aimed at helping its customers more easily spot a product's green features. Read more...
GM Backs Green TV Network
General Motors has signed a deal to become the exclusive automotive sponsor behind Planet Green, the first green-lifestyles TV network. Read more...
More Sustainable Brands News & Tools...
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Sustainable Life Media is home for business professionals looking to build new value and competitive advantage by innovating more sustainable processes, practices and products. We bring you top stories related to the what, who and how of environmental and social innovation, and help you connect with thought leaders, peers, partners and solutions providers that can help you quickly reach your goals.
This work is licensed under a CreativeCommons License. Copyright Sustainable Life Media Inc. 2008
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