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When a Bleach Company Cries "Sustainable"
The Clorox Company made headlines last year with a major brand buyout aimed at expanding the company's presence on the green-products market. At SLM's Sustainable Brands '08 conference in Monterey, Calif., Bill Morrissey, VP of environmental sustainability at Clorox, shared Clorox's extensive research on what motivates consumer interest in the environment. By Ashley Braun Read more...
Also This Week...
Companies Urged to Tell Their Green Stories, Warts and All
No company has a perfect track record on environmental issues, but that shouldn't stop them from communicating their efforts to consumers, Conservation International CEO Peter Seligmann told marketers at Advertising Age's Green Conference. Read more...
Sustainability Drives Profits for CPG Firms
Sustainability practices boost profits and strengthen consumer loyalty in a tough economic climate, according to new report on trends in the consumer products industry. Read more...
Xerox Greens Its Pitch at Top Printing Tradeshow
Xerox is selling customers on its green-printing products with a two-story tradeshow exhibit that the company says embodies its sustainability strategy. Read more...
Green Consumers Driving 200% Growth in Organics, Health and Wellness Products
Conscious consumers look set to take the $209 billion LOHAS (Lifestyles of Health and Sustainability) products market past the $400 billion mark by 2010, according to the Natural Marketing Institute, a research firm. Read more...
Top Brands Put Climate Solutions Front and Center
Leading companies including Chase, Target, and Dell are spearheading a major public awareness campaign that is being billed as the largest-ever consumer engagement effort to combat climate change. Read more...
GE, Toyota Rated Greenest Brands, But Consumer Outlook Is Bleak
Consumers are now more worried about the economy than the environment – a significant shift since last year, according to the latest ImagePower Green Brands Survey. Read more...
FTC Turns a Critical Eye on Green Building Claims
The Federal Trade Commission will hold a hearing to re-evaluate is guidelines for the eco-marketing of textiles and green building products and services. Read more...
More Sustainable Brands News & Tools...
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What Did You Miss at Sustainable Brands '08?
Even if you joined us in Monterey, Calif., chances are you didn't make it to every workshop and session. Fortunately, we deployed a tireless team of bloggers to catch you up on what you missed. Click here for the latest research, practical lessons, and key takeaways from Sustainable Brands 08!
Solution Providers
Five Tips for the Making the Green-Marketing Transition
Worried that your company's sustainability commitments might come back to haunt you? Josiah McClellan, vice president in Porter Novelli's corporate affairs practice, shares five best practices that can help insulate you from a worst-case scenario. (MediaPost) Read more...
Mike DiGiovanni on GM's New Marketing Strategy
General Motors recently announced it will shift its marketing to "fuel economy and hybrids" instead of promoting trucks, as the company has done in the past. In this interview, Mike DiGiovanni, executive director of global market analysis, discussing GM's new marketing strategy. (BrandWeek) Read more...
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Sustainable Life Media is home for business professionals looking to build new value and competitive advantage by innovating more sustainable processes, practices and products. We bring you top stories related to the what, who and how of environmental and social innovation, and help you connect with thought leaders, peers, partners and solutions providers that can help you quickly reach your goals.
This work is licensed under a CreativeCommons License. Copyright Sustainable Life Media Inc. 2008
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