|
|
Many a responsible company has run into trouble with sustainability-minded NGOs and consumer groups thanks to a poorly planned and crafted marketing message. Protect your company from these common pitfalls and start taking advantage of new opportunities by heeding my 5 Simple Rules of Green Marketing. Read more...
~Jacquelyn A. Ottman, President, J.Ottman Consulting and SLM Advisor
This Week's Top Branding Stories
Eco-Marketers Crow about Growing Market Share
Environmentalism is good business, as long as green policies are fully integrated into a company's operations. The six marketers honored at Advertising Age's first-ever Green Conference explain why. (Advertising Age) Read more...
Survey: 47% of Small Biz Owners Take Steps to Look Green
Two-thirds of small business owners surveyed say they would be willing to pay more for goods and services to run their businesses if they knew they were environmentally friendly, according to a new survey — and nearly half are already flashing their green credentials for consumers. (Environmental Leader) Read more...
Swiffer Designer Speaks Up over Greenwashing Criticism
Gianfranco Zaccai, president and CEO of the company that designed Procter & Gamble’s Swiffer, has answered charges that billing the disposal floor wipes as "sustainable" is taking things a bit far. (Environmental Leader) Read more...
Swag Is Fun, But What About the Trees?
CNet reporter Daniel Terdiman to swag-happy marketers: Stop the waste! (CNet News) Read more...
Enterprise Rent-a-Car Touts Fuel-Efficient Fleet
Enterprise Rent-A-Car has announced a marketing strategy to push its standing as the car rental company that offers more fuel-efficient vehicles than any other in the world. (St. Louis Post-Dispatch) Read more...
Annual LOHAS Conference Draws Record Crowds
The 11th annual LOHAS Forum attracted more than 700 attendees and showcased some 80 speakers from Fortune 500 companies and successful startups leading the way in this fast-growing industry, which experts say could quadruple by 2015. (Press Release) Read more...
| | |
Want More Newsletters?
SLM produces a suite of e-newsletters on targeted sustainable business topics such as Sustainable Branding, Green Design, Climate Change & Business, among others. Click here for a complete list of offerings, plus a complete archive of past issues.
Forward to a Friend!
Find Peers and Partners...
If you haven’t already joined the fastest growing online sustainable business community, create a profile now and start connecting.
Solution Providers
|
|
|
|
Sustainable Life Media is home for business professionals looking to build new value and competitive advantage by innovating more sustainable processes, practices and products. We bring you top stories related to the what, who and how of environmental and social innovation, and help you connect with thought leaders, peers, partners and solutions providers that can help you quickly reach your goals.
This work is licensed under a CreativeCommons License. Copyright Sustainable Life Media Inc. 2007
|
| |
