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"Skip the Babies, Kill the Daisies, and Pulverize the Planets!" (Or, Green Marketing for the 21st Century)
Branding experts are stepping up in the clean tech, natural personal care, and green building sectors. But not all clients are well served. Ad campaigns laced with squishy terms like "renewable," "green," "environmentally friendly" are getting in the way of marketers' green messages, said Jacquelyn A. Ottman in her keynote address at Sustainable Brands '08. Read more...
Also This Week...
Waste Management Backs Green Social Networking Site
Trash-hauling giant Waste Management is sponsoring a new social networking website that encourages people to "learn, act, and earn rewards for making a positive impact on the environment. Read more...
South African Winemaker Touts Climate-Friendly Pouch Packaging
Nearly a year after launching lightweight pouch packaging for its wines, South African vintner Arniston Bay is taking its green message to the U.K., where supermarket chain Tesco is a useful ally in selling consumers on the bag-in-box approach. Read more...
New IKEA Website Surveys Customers on Green Shopping Habits
IKEA Canada has launched a green-themed website to keep tabs on its customers' attitudes toward environmentally and socially responsible products. Read more...
French Supermarket Chain Tries Tesco-Style Carbon Labels
French supermarket chain Casino has launched color-coded carbon labels for some of its own-brand products, Food Production Daily reports. U.K. retailer Tesco kicked off a similar scheme in April. Read more...
Confectioner's Switch to PET Packaging Gives Brand a Boost
British candymaker Fox's Confectionery has begun packaging its sweets in clear PET plastic containers that are not only environmentally preferable to PVC but also show the candy to best advantage on store shelves, Sustainable Is Good reports. Read more...
More Sustainable Brands News & Tools...
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Mike Hannigan on How Business Can "Give Something Back"
Each year, California office-supply firm Give Something Back plows half of its profits back into local communities. We asked co-founder Mike Hannigan how his 17-year-old venture has managed to become the state’s largest independent office supplier, competing head-to-head with the likes of Office Depot and Staples, without losing any of its soul. Read more...
Solution Providers
The Green 15: Benchmarking Environmental Progress
The Direct Marketing Association lays out 15 baseline practices for environmental responsibility in direct marketing. Download now (PDF)...
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Sustainable Life Media is home for business professionals looking to build new value and competitive advantage by innovating more sustainable processes, practices and products. We bring you top stories related to the what, who and how of environmental and social innovation, and help you connect with thought leaders, peers, partners and solutions providers that can help you quickly reach your goals.
This work is licensed under a CreativeCommons License. Copyright Sustainable Life Media Inc. 2008
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