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Five Things Yahoo Knows About Getting Consumers' Green Attention
With an audience of more than 6 million users visiting Yahoo's homepage each month, you could say the company knows a thing or two about what's drawing people's attention these days. Erin Carlson, director of Yahoo's social responsibility department, took Sustainable Brands '08 attendees through some of the big lessons – and they contained some big surprises. Read more...
Also This Week...
72% of Consumers Would Stop Buying from a Company That Pollutes
U.S. consumers may not agree on what (or who) is causing global warming, but nearly three-quarters say they would stop buying products from a known corporate polluter, according to a new survey. Read more...
Carbon Trust Launches No-Greenwash Certificate
The Carbon Trust - the British government-backed organization that brought carbon labels to the Tesco supermarket chain - has launched a certification scheme to help companies prove they are making real progress in carbon management. Read more...
Google the Surprise Winner in Corporate Reputation Sweepstakes
Four years after failing even to make the list, Google has taken top marks in Harris Interactive's annual Reputation Quotient survey of consumer attitudes toward major U.S. brands. Read more...
Seven Global IT Firms Tie for Greenest Tech Brand
Seven global IT firms have finished in a statistical dead heat for the title of world's greenest tech brand - primarily because expectations for green IT performance vary so widely from country to country, a new survey shows. Read more...
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Greg Owsley of New Belgium Brewery: "If It Isn’t Fun, It Isn’t Sustainable"
Freewheeling ex-car owners? Skinny dipping conservationists? It's all in a day's work for Greg Owsley, chief branding officer at New Belgium Brewery. In this SLM interview, Greg explains how New Belgium taps consumers' sense of fun to get its sustainability message across. Read more...
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Sustainable Life Media is home for business professionals looking to build new value and competitive advantage by innovating more sustainable processes, practices and products. We bring you top stories related to the what, who and how of environmental and social innovation, and help you connect with thought leaders, peers, partners and solutions providers that can help you quickly reach your goals.
This work is licensed under a CreativeCommons License. Copyright Sustainable Life Media Inc. 2008
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