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Looking to Rejuvenate Your Brand? Try Sustainable Innovation
Intentionally or not, many recent product improvements have been inspired by sustainability-related innovations in product and communications. One excellent example? Witness the case of Millicare, a textile and carpet cleaning product with an unexpected side benefit: improved indoor air quality. Read more...
This Week's Top Branding Stories
Climate Change Labels: A Step in the Right Direction?
Interest in carbon labeling has grown since last month's energy white paper told large companies they will have to calculate and reduce their CO2 emissions. Columnist Tobias Webb looks at an inexact science. (Ethical Corporation) Read more...
SC Johnson Showcases Greener Brands on New Website
SC Johnson has established a new section of its corporate web site devoted exclusively to the company's sustainability initiatives. The interactive site, which features videos and games, also identifies ways consumers can lighten their environmental footprint. (Press Release) Read more...
Grocers Pushing for Organic Certification
Chasing the success of Whole Foods Market Inc., and the announcement last year that Wal-Mart Stores Inc. would double its organic products, several regional grocers are going deeper into the market with a government-backed seal as "certified organic retailers." (Associated Press via the Boston Globe) Read more...
Starbucks Stores to Promote Film about Climate Change
Those who venture to Starbucks this summer to chill out with a frappuccino or an iced latte also will find a new in-store addition to keep cool: a new movie documentary that focuses on the issue of global warming. (Seattle Post-Intelligencer) Read more...
Survey: Consumers Seeking a Deeper Values Experience
The days of rampant blind consumerism are fading and a slew of smart, forward-thinking companies are offering their customers more meaning and a chance to feel good about dollars spent. The National Marketing Institute recently expanded this key trend as having a significant impact in 2007 and beyond. (Press Release) Read more...
Why Brand Veneer Must Reflect a Real Soul
Greg Owsley, chief of marketing at New Belgium Brewing, outlines the five guiding principles behind his company's sustainable branding strategy. (Hint: "You've got to go slow to go fast.") (Advertising Age via the Masso Group) Read more...
The Changing Face of Sustainable Brands
Hoping to follow in the footsteps of sustainable-branding trailblazers like Unilever, GE, and Philips? Anthony Kleanthous, senior policy adviser at WWF-UK and author of the 2006 report Let Them Eat Cake: Satisfying the New Consumer Appetite for Responsible Brands, has a ten-point plan. (Center for Corporate Citizenship) Read more...
Consumers Only Go So Far to Go Green, Retailers Say
Even though consumers are enamored with the idea of having cupboards and closets full of "green" products, they have not been willing to pay higher prices or accept compromises on quality, corporate executives said this week at the Reuters Consumer and Retail Summit. (Reuters via Planet Ark) Read more...
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Sustainable Brands '07: Learning From Leaders
Eco-responsibility has become a hot commodity in business today, and companies are scrambling to figure out when and how to talk about theirs. At Sustainable Brands '07 you'll learn from the leaders about how to lay the proper groundwork for creating value for your organization through smart eco-communication strategies.
Solution Providers
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Sustainable Life Media is home for business professionals looking to build new value and competitive advantage by innovating more sustainable processes, practices and products. We bring you top stories related to the what, who and how of environmental and social innovation, and help you connect with thought leaders, peers, partners and solutions providers that can help you quickly reach your goals.
This work is licensed under a CreativeCommons License. Copyright Sustainable Life Media Inc. 2007
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