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Featured Article
Products to Break the Chemical Habit and Get Eco-Friendly
Method Products has made a name for itself by selling household cleaners in sleek packages with an eco-friendly message and a hip corporate vibe. (New York Times) Read more...
For more on Method's innovative approach, read Jacquie Ottman's article "The 5 Simple Rules of Green Marketing."
This Week's Top Branding Stories
Green Clothing Maker Puts Fashion First
A subtle do-good message has helped Indigenous Designs to survive and segue into mainstream retail, while many of its green peers have languished in ecofriendly niches or gone out of business altogether. (Wall Street Journal) Read more...
Vintners Try Selling Green Consumers on Bagged Wine
Some wine companies, scenting the potential of the green consumer market, are hoping to shake off the image of boxed or bagged wine as poor quality. (Reuters via Planet Ark) Read more...
Survey: Two-Thirds of Americans Scrutinize Business Practices in Deciding What to Buy
More than two-thirds of Americans say they consider a company’s business practices when deciding what to buy, according to the 2007 Cone Cause Evolution Survey. At the same time, there is a substantial increase in the number of American workers who want their employers to support a social cause or issue. (Press Release) Read more...
Behind Tesco's Ambitious Carbon Labeling Plan
The U.K. supermarket chain is sponsoring the Oxford University Center for the Environment to the tune of five million pounds to collate the information required to carbon-label each of the 70,000 products stocked in a typical Tesco store. (Information World Review) Read more...
Sustainability No "Magic Bullet" For Retail
Retailers shouldn't look at sustainability as the magic bullet that will transform their image, says a new industry report. (Environmental Leader) Read more...
We want to hear from you! Email Jacquie your comments or questions regarding sustainability issues of the day, and we'll feature the best of them here.
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Sustainable Life Media is home for business professionals looking to build new value and competitive advantage by innovating more sustainable processes, practices and products. We bring you top stories related to the what, who and how of environmental and social innovation, and help you connect with thought leaders, peers, partners and solutions providers that can help you quickly reach your goals.
This work is licensed under a CreativeCommons License. Copyright Sustainable Life Media Inc. 2007
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