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Featured Article
Telling Your Sustainability Story: An Interview with Pam Van Orden
Our readers are already familiar with Jacquie Ottman, host of Sustainable Life Media's Sustainable Brands newsletter and content channel, and chair of Sustainable Brands '07 conference. Now we'd like to introduce our conference co-chair, Pam Van Orden, another veteran in global brand development, eco-innovation, and green marketing. Read more...
This Week's Top Branding Stories
British Consumers Reject "Green Tax"
Half of British consumers are not prepared to pay more tax to help the environment, according to a new poll. (Reuters) Read more...
Chicago's Green Exchange Banks on LOHAS Consumers
The 250,000-square-foot loft building in the city's Logan Square, now known as Green Exchange, presents itself as a center of product and service innovation for business tenants who view natural products and care of the environment as a marketing opportunity and a way of life. (New York Times) Read more...
European Car Ads Turn to Green Metaphors
The new emphasis on alternative energy and low carbon-dioxide emissions in car ads for Europe's premium brands reflects the pressure car makers feel from environmental groups and European Union regulators to tone down their emphasis on power and speed or at least reconcile those traits with the theme of environmental stewardship. (Wall Street Journal via Environmental Leader) Read more...
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Yahoo Out-Greens Google
Yahoo’s leadership on climate change action looks to be galvanizing its rivals into similar action and also gaining the approval of the American public. (Ethical Corporation) Read more...
Survey: Hard-Core Green Teens Have Buying Power
According to a new report from Jupiter Research, 38% of teens are concerned about the environment, including 15% that describe themselves as hard core greens, Marketing Green reports. (Environmental Leader) Read more...
What's the Carbon Footprint of a Banner Ad?
Think digital ads leave no footprint? Much of the energy used to power and cool data centers and ISPs comes from coal-fired power plants. (Internet News) Read more...
Are Consumers Burnt Out on Climate?
A new survey from British bank HSBC finds that in Western European countries where green messages are ubiquitous, there are, paradoxically, the fewest people who say climate change is among their biggest concerns. (International Herald Tribune) Read more...
We want to hear from you! Email Jacquie your comments or questions regarding sustainability issues of the day, and we'll feature the best of them here.
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Tools & Frameworks
FTC Guidelines for the Use of Environmental Marketing Claims
The U.S. Federal Trade Commission offers this guide to the legal use of environmental marketing statements under Section 5 of the FTC Act to environmental advertising and marketing practices. Dry but required reading for marketers whose company is about to make a media play based on environmental claims. Have you done your homework? Read now...
Solution Providers
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Sustainable Life Media is home for business professionals looking to build new value and competitive advantage by innovating more sustainable processes, practices and products. We bring you top stories related to the what, who and how of environmental and social innovation, and help you connect with thought leaders, peers, partners and solutions providers that can help you quickly reach your goals.
This work is licensed under a CreativeCommons License. Copyright Sustainable Life Media Inc. 2007
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