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Featured Article
Branding for Innovation: An Interview with Janine James
A pioneer in the field of experiential branding and culture building, Janine James has brought success to some of the world’s most influential brands — one of the reasons why she'll be in high demand at our Sustainable Brands '07 conference this fall. In this exclusive interview, she explains why the concept of innovation should be given pride of place in any green branding effort. Read more...
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Join the New Wave of Sustainable Brand Leaders
- Build a more environmentally and socially sound brand story.
- Learn how from the experience of top brand building experts.
- Network with peers from around the country, with New Orleans as a backdrop.
Register today for Sustainable Brands '07 and SAVE!
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This Week's Top Branding Stories
Steelcase Emphasizes Green Marketing
The company has won acclaim for its first major green product, the Think chair, says that green marketing is the only marketing it’s interested in. (via Environmental Leader) Read more...
Marketing Green Products: Tricks and Traps
Marketing products as green can significantly enhance a company’s profits, but there are some simple traps to avoid. (ClimateChangeCorp) Read more...
Transparency Key To Communicating Green Strategies
As companies adapt their corporate messaging to address environmental issues, synchronized actions and words create a legitimate and transparent communications platform that will stand up to critical scrutiny by mainstream media and social media alike, according to a new white paper. (Environmental Leader) Read more...
Ad Imagery Goes Green
More ad agencies are using images showing humans interacting with the environment and connecting with nature, according to "Creative Intelligence: 10 Major Trends," a recently completed yearlong study by Corbis, the photographic repository owned by Microsoft's Bill Gates. (AdWeek) Read more...
We want to hear from you! Email us your comments or questions regarding sustainability issues of the day, and we'll feature the best of them here.
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Learn from the Leaders!
We're pleased to introduce the latest confirmed speaker for Sustainable Brands '07...
* Jeff Renaud, Director, ecomagination, GE
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Eco-Advantage Salon Tour!
Andrew's Eco-Advantage Salon Tour is coming to a city near you. Watch here for information on our next locations, dates, and participants.
Denver and Portland are next up. Save the date!
Denver: Aug. 22, Oxford Hotel
Portland: Aug. 23, DoubleTree Lloyd Center Program
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Sustainable Life Media is home for business professionals looking to build new value and competitive advantage by innovating more sustainable processes, practices and products. We bring you top stories related to the what, who and how of environmental and social innovation, and help you connect with thought leaders, peers, partners and solutions providers that can help you quickly reach your goals.
This work is licensed under a CreativeCommons License. Copyright Sustainable Life Media Inc. 2007
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