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Featured Articles
Ecomagination by the Numbers: GE's Jeff Renaud
As Director of General Electric's history-making Ecomagination program, Jeff Renaud sees the brand value in green business. In a preview of his talk at the upcoming Sustainable Brands '07 conference, Jeff outlines how Ecomagination is unfolding at GE and the impact it's having on brand equity and the company's bottom line. Read more...
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- Build a more environmentally and socially sound brand story.
- Learn how from the experience of top brand building experts.
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Green Branding on the Web: An Interview with Sun Microsystems' Susan Space
At the heart of every successful branding effort is effective communication, and the Internet offers a sturdy, relatively low-cost platform for sharing your company's core competencies and goals. Nobody knows this better than Sun Microsystems - the Silicon Valley giant has built up a strong online presence dedicated to the company's commitment to corporate social and environmental responsibility. We spoke to Susan Space, Sun's Director of Branding and Advertising, about transparency, changing consumer expectations, and the art of branding on the web. Read more...
Hear Susan speak live at Sustainable Brands '07!
This Week's Top Branding Stories
BP's Green Image Suffers from Mixed Messages
BP's environmentally conscious image, as touted in its "Beyond Petroleum" campaign, is being undercut by controversy surrounding the company's waste dumping policy. (Advertising Age) Read more...
Green Digital Marketing Grows Up
Digital eco-marketing initiatives devoted to saving the planet - or at least talking about it in ads - has been picking up. (Environmental Leader) Read more...
REI Labels "Eco-Sensitive" Products
Select REI brand products will now carry an eco-sensitive label, designating items manufactured with a high percentage of recycled, rapidly renewable and/or organic fibers. (Press Release) Read more...
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Branding Experts Speak!
PODCAST: Annie Longsworth on Building a Solid Green Communications Strategy
Annie Longsworth, executive vice president of San Francisco PR firm Cohn & Wolfe, discusses the agency's new green practice, the dangers of greenwashing, and the challenges faced by companies seeking to incorporate sustainability messages into their communications strategy. (Run Time: 15 Min.) Listen now...
Hear Annie Longsworth speak live at Sustainable Brands '07!
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Sustainable Life Media is home for business professionals looking to build new value and competitive advantage by innovating more sustainable processes, practices and products. We bring you top stories related to the what, who and how of environmental and social innovation, and help you connect with thought leaders, peers, partners and solutions providers that can help you quickly reach your goals.
This work is licensed under a CreativeCommons License. Copyright Sustainable Life Media Inc. 2007
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