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Featured Articles
Working with Suppliers: Wal-Mart's Rand Waddoups
As a former merchandising executive, Rand Waddoups, Wal-Mart's Senior Director of Corporate Strategy and Sustainability, knows the value of a well-managed supply chain. SLM asked Rand about his company's major sustainability overhaul and what it means for Wal-Mart suppliers. Read more...
Hear Rand discuss Wal-Mart's "Sustainability 360" — what's behind it and what you can learn from it — at Sustainable Brands '07!
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Participation Grows for Sustainable Brands '07 -
Join us!
- Up-to-the minute research on the value of CSR/Green Branding
- Strategy/best practices from BP, GE, Wal-Mart, Aveda and more!
- Case studies demonstrating successful growth in sales & brand equity
- Tangible tactics in design/communications for sustainable brands
Early Registration Deadline - September 5th! Register Today!
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The Conscious Consumer: Marketing Strategies for a Greener World
With a $209 billion market share, green-conscious consumers are a force to be reckoned with. Who are they, what do they want, and how can you reach them? Green marketing and ad agency egg, which has worked with big-name brands including Southwest Airlines, Coca-Cola, Expedia, and Washington Mutual, has a few ideas. egg's Hilary Bromberg reports. Read more...
This Week's Top Branding Stories
Gore Plans $100 Million Global Ad Campaign On Climate Change
Not too long ago, a premier ad agency wouldn't touch a campaign warning about the effects of global warming, fearing backlash from the automakers and oil companies that keep Madison Avenue's lights on. But now one of the most hotly contended pitches out there is for the Alliance for Climate Protection, the organization formed last year by Al Gore. (Huffington Post) Read more...
44% Of U.K. Shoppers Would Buy Brand With Smaller Carbon Footprint
More than half of U.K. consumers want information about the carbon footprint of the products they purchase and nearly half would switch to brands with smaller carbon footprints, a new survey reports. (Environmental Leader) Read more...
Woolworths Busted over "Environmental" Toilet Paper
Woolworths, Australia's biggest supermarket chain, has been caught telling shoppers that two of its home brand products are environmentally sustainable, when the company has never independently checked the validity of those claims. (ABC News) Read more...
We want to hear from you! Email us your comments or questions regarding sustainability issues of the day, and we'll feature the best of them here.
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Learn from the Leaders!
We're pleased to introduce the latest confirmed speakers for Sustainable Brands '07...
* Larry Vertal, Senior Strategist, AMD
* Steve Bishop, Design for Sustainability, IDEO
(View the full list of speakers, including pictures and bios, here.)
Join us for the conference and network with senior executives from Nestle/Purina, AT&T, Kimberly-Clark, Johnson & Johnson, Bosch/Siemens Home Appliances...and dozens more!
Did You Know?
Even if you're a bit late to the party, you can still access past issues of Sustainable Brands Weekly by visiting our online archive.
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Sustainable Life Media is home for business professionals looking to build new value and competitive advantage by innovating more sustainable processes, practices and products. We bring you top stories related to the what, who and how of environmental and social innovation, and help you connect with thought leaders, peers, partners and solutions providers that can help you quickly reach your goals.
This work is licensed under a CreativeCommons License. Copyright Sustainable Life Media Inc. 2007
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