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Featured Articles
Sustainable Product Design: Terry Swack on the Importance of User Experience
A 25-year veteran of the design and technology industries, Terry Swack hopped on the Internet bus a little earlier that most of us. As founder, in 1994, of web strategy firm TSDesigns, and later GreenBuildingBlocks and BlueEgg, she has witnessed firsthand consumers' enthusiasm for (and resistance to) adopting new green products and technologies. She now heads up Clean Culture, a customer experience research and strategy consultancy focused on making clean tech and sustainable products more understandable and desirable. We asked Terry how the concept of user experience has helped shape her approach to product design. Read more...
Hear Terry speak live at Sustainable Brands '07!
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Two Weeks to Go Till Sustainable Brands '07 — There's Still a Seat for You!
- 50 sustainable brands experts lead 2 dozen learning sessions
- Hosted table topic lunches
- Bird's of a Feather Dinners around NOLA
- Unparalleled opportunity to jump start your sustainable brand effort
See who's coming, and register today!
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Gwynne Rogers Tracks the LOHAS Trends
They're discerning, informed, demanding — and one of the fastest growing segments of the purchasing public. Gwynne Rogers of the Natural Marketing Institute shares some insight on marketing to the LOHAS consumer. Read more...
Hear Gwynne speak live at Sustainable Brands '07!
This Week's Top Branding Stories
Does Green Marketing Reach Younger Consumers? Gen Y Is on the Fence
When it comes to that coveted 18- to 30-year-old market segment, does it pay to sell green? About half the time, according to a new Maritz poll of "Generation Y" consumers. (SLM) Read more...
Grey New York Urges Ad Industry to "Green It Forward"
In a full-page ad in Advertising Age, Grey New York calls on all ad agencies to join it in becoming as green as possible .The print ad directs readers to green-it-forward.com, a new website where other ad agencies can talk about their own green initiatives. (Press Release) Read more...
Will Green Hype Lead To Consumer Complacency?
When marketers, designers, gurus, and pundits hype the idea that Main Street must be going green because Eco Product X is selling surprisingly well, they frame the larger debate in a particular way by ignoring contradictory consumer behavior and give the impression that the marketplace is already solving eco-problems. (Environmental Leader) Read more...
Attention, Marketers: The Future Is Green
Media folk who fail to take environmental sustainability into account will be left behind by those who meet consumers' green agenda, says columnist Andrew Harrison. (Marketing Week) Read more...
Market Your Green Products to Women, Survey Suggests
A new survey finds a distinct gender divide in consumer attitudes toward the environment, with men more prone to grander gestures and women favoring practical, everyday steps to living greener. While the majority of men tend to feel global conditions are outside their control, one in four women believe their actions can and do make a difference. (Press Release) Read more...
Wal-Mart Gets High Marks in Social Awareness Survey
Is Wal-Mart seen as more socially conscious than organic food retailer Whole Foods? Apparently so for college students, who ranked Wal-Mart the year's second most socially conscious brand, ahead of Whole Foods, which ranked seventh. (Women's Wear Daily) Read more...
Europe Gets Tough on Green Car Ad Claims
The crackdown may force car companies to document claims more carefully, and make it harder to use green advertising to lure buyers who may be feeling hesitant about buying a gas guzzler. (Business of Green) Read more...
Microsoft, HP, Dell Perceived As Greenest Tech Brands
Green or environmentally sensitive tech products and practices are emerging as a new element of tech brand positioning and consumer consideration, according to a new survey. (Environmental Leader) Read more...
From Our Inbox...
"All fluff and positioning and absolutely no real value, or values."
Who's Welcome at the Table?
One reader has taken us to task for inviting companies with "horrendous practices" to speak at our Sustainable Brands '07 event. Here's what KoAnn had to say.
We want to hear from you! Email us your comments or questions regarding sustainability issues of the day, and we'll feature the best of them here.
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Learn from the Leaders!
We're pleased to introduce the latest confirmed speakers for Sustainable Brands '07...
* David Rifken, Head of Sustainability, Time, Inc.
* Steve Bradfield, VP, Environmental Development, Shaw Carpets
(View the full list of speakers, including pictures and bios, here.)
The Story of "Sustainable Brands": An Interview with SLM's KoAnn
We thought our upcoming Sustainable Brands '07 conference was generating some serious buzz, but even we were surprised to receive a call from Italian magazine L'Espresso asking for an interview. Our own KoAnn Skrzyniarz, company founder, president, and all-around conference doyenne, sat down with reporter Carlotta Magnanini to discuss the event and its goals, and explain why sustainability marketing and branding has such international reach. (For those of you whose Italian is a bit rusty, we've provided this handy translation.) Read more...
Did You Know?
Even if you're a bit late to the party, you can still access past issues of Sustainable Brands Weekly by visiting our online archive.
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Sustainable Life Media is home for business professionals looking to build new value and competitive advantage by innovating more sustainable processes, practices and products. We bring you top stories related to the what, who and how of environmental and social innovation, and help you connect with thought leaders, peers, partners and solutions providers that can help you quickly reach your goals.
This work is licensed under a CreativeCommons License. Copyright Sustainable Life Media Inc. 2007
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