|
|
Featured Article
GlobeScan's Rob Kerr on Crafting a Killer Sustainability Questionnaire
Stakeholder research strategist Rob Kerr knows a thing or two about asking the right questions. As director of GlobeScan's Survey of Sustainability Experts, he rolls up his sleeves not once but twice each year to canvass the opinions of 3,000 sustainable development and corporate responsibility experts worldwide. In this exclusive interview we got a chance to turn the tables, asking Rob to divulge some secrets of the trade. Read more...
Hear Rob discuss "Societal Trends Impacting the Global CSR/Sustainable Business Context" at Sustainable Brands '07!
______________________________________________
Last Call for Sustainable Brands '07!
- 50 sustainable brands experts lead 2 dozen learning sessions
- Hosted table topic lunches
- Bird's of a Feather Dinners around NOLA
- Unparalleled opportunity to jump start your sustainable brand effort
See who's coming, and register today!
______________________________________________
Top Story
Fleishman-Hillard Launches Green PR Practice
Global public relations firm Fleishman-Hillard has created a new business to help corporate clients better communicate their approach to environmental issues such as fossil fuel consumption, water conservation, and CO2 emissions. Read more...
Also This Week...
PepsiCo, Wal-Mart Mull Carbon Labels
Global brands PepsiCo and Wal-Mart are considering following in the, ahem, footsteps of footwear pioneer Timberland, which began including a "carbon nutritional label" on its product packaging in 2006. Read more...
Smoothie Maker Plants a Tree for Each Carton Sold
Smoothie brand Innocent is planting a new tree in Africa or India for each carton sold at Starbucks outlets in the U.K. Read more...
New SunChips Packaging Sports Green-e Logo
SunChips, Frito-Lay's popular brand of multigrain snacks, has updated its packaging to feature the Green-e logo, a designation from the Center for Resource Solutions used with certified renewable energy certificates. The packaging is part of a new communications strategy that focuses on small steps consumers can take as part of the brand's "Live Brightly" campaign. (Press Release) Read more...
Mercedes Puts Marketing Muscle Behind Green Tech
Mercedes will have to put its marketing might to work to ensure wary consumers embrace pricey technology that protects the environment, the marketing head for DaimlerChrysler's premium division says. (Reuters) Read more...
Wal-Mart Shifts to "Live Better" Branding Effort
Wal-Mart has adopted its first new marketing slogan in almost two decades: "Save Money. Live Better" will replace "Always Low Prices." The "live better" element of the new slogan partly reflects the company's drive to improve its reputation on a range of environmental and social issues. (Financial Times) Read more...
We want to hear from you! Email us your comments or questions regarding sustainability issues of the day, and we'll feature the best of them here.
| | |
Forward to a Friend!
Learn from the Leaders!
More than 200 brand leaders and influencers are lined up to attend Sustainable Brands '07. Join us for the conference and network with senior executives from Toyota, Booz Allen Hamilton, Amway, LPK...and dozens more!
Did You Know?
Even if you're a bit late to the party, you can still access past issues of Sustainable Brands Weekly by visiting our online archive.
Find Peers and Partners
If you haven't already joined the fastest growing online sustainable business community, create a profile now and start connecting.
Mark Your Calendar!
How is green living changing the way consumers make purchasing decisions? Find out at Good And Green — The Green Marketing Conference November 29-30 in Chicago, Ill. The event features an impressive list of industry experts and marketers who have successfully connected with today's ecologically concerned consumers through green marketing efforts. In addition to tracking trends in the LOHAS market, the conference will take an in-depth look at women's attitudes toward greener consumption.
Solution Providers
|
|
|
|
Sustainable Life Media is home for business professionals looking to build new value and competitive advantage by innovating more sustainable processes, practices and products. We bring you top stories related to the what, who and how of environmental and social innovation, and help you connect with thought leaders, peers, partners and solutions providers that can help you quickly reach your goals.
This work is licensed under a CreativeCommons License. Copyright Sustainable Life Media Inc. 2007
|
| |
