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Top Story
New Green Ad Network Delivers 36 Million Page Views a Month
The SustainLane Green Ad Network is being billed as the largest green advertising portal on the web, boasting 36 million page views per month to help marketers reach the fast-growing but elusive Lifestyles of Health and Sustainability (LOHAS) consumer market. Read more...
Also This Week...
Circle Graphics Builds a Greener Billboard
It took two years and $8 million, but digital printing company Circle Graphics has developed an PVC-free alternative to the display material commonly used in advertising billboards. Read more...
New Honda Ads Plug Environmental Technologies
A major new ad campaign touts Honda as the "avant-garde of environmental engineering and technical wizardry." Read more...
Coca-Cola, Kimberly-Clark Among 9 Companies Testing Carbon Labels in U.K.
Nine companies have announced plans to test carbon labels on their products sold in the U.K. (via Environmental Leader) Read more...
For more on the pros and cons of carbon labeling, read Coral Rose's article "CO2 Comes Out of the Closet."
Direct Marketing Association Says "Green Matters"
The Direct Marketing Association wants you to green up your corporate communications, and it's got a new newsletter to prove it. Introducing Green Matters, a monthly newsletter aimed at dispelling some green-marketing myths and providing you with tangible advice that will benefit you and your customers. The inaugural issue gives you the unvarnished truth on recycled paper and environmental inks. DMA is currently working with the U.K. government's Envirowise program (along with the paper and print buyer from Friends of the Earth and Greeenpeace) to develop "no-nonsense" guidelines for greening direct marketing collateral.
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CO2 Comes Out of the Closet
Consumer choice and some early steps taken by market leading companies suggest that carbon footprint labeling for clothing is going to be the next hot new trend? By Coral Rose, GreenBiz Read more...
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Sustainable Life Media is home for business professionals looking to build new value and competitive advantage by innovating more sustainable processes, practices and products. We bring you top stories related to the what, who and how of environmental and social innovation, and help you connect with thought leaders, peers, partners and solutions providers that can help you quickly reach your goals.
This work is licensed under a CreativeCommons License. Copyright Sustainable Life Media Inc. 2007
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