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Top Story
SB07 Wrap-Up: Three Lessons Learned from Top Branding Execs
gravitytank analyst and conference attendee Lucas Daniel says that, against his better linguistic judgment, there really is an "Eco 2.0" — particularly in sustainability communications. In this conference wrap-up, he identifies three conceptual shifts that are shaking up the green marketing world. Read more...
Also This Week...
Aspen Skiing Co. Ads Tout Carbon-Reduction Efforts
Aspen Skiing Company has unveiled a new ad campaign highlighting the company's climate management efforts. Read more...
Green Marketers Get Outdoor Ad Network
Marketing firm Brand Connections has created a network of 500 ad venues near national parks and mountain resorts to help companies take their green messages to reach environmentally conscious consumers. Read more...
Half of Global Consumers Seek Out Greener Brands, Survey Finds
More than half of global consumers (53%, or just over 1.billion people) prefer to purchase products and services from a company with a strong environmental reputation, according to a new survey of shoppers in 15 countries. Read more...
Corporate Image Main Motivator for Going Green, Retailers Say
Two out of three leading U.S. retailers say they have implemented environmentally friendly practices and, among the top 100 largest companies, the percentage jumps to 83%, according to a new survey of chief financial officers in the retail sector. Read more...
Johnson Controls' New Branding Effort Touts Innovation, Sustainability
Industrial giant Johnson Controls has unveiled a new corporate identity that reflects its vision of "a more comfortable, safe, and sustainable world." Read more...
Even Hybrid Car Marketers Overstep on Green Claims
An article in the Financial Times catalogues the iffy environmental claims of hybrid vehicles that regulators say aren't "low-emission" or "eco" enough. Read more...
Consumers Will Double Spending on Green
Consumers say they expect to double their spending on green products and services in the next year, totaling a staggering $500 billion annually, or $43 billion per month. These are the findings from the 2007 ImagePower Green Brands 2.5 Survey, released at SLM's Sustainable Brands '07 conference in New Orleans. Read more...
GolinHarris Latest PR Firm to Create Green Unit
Following in the footsteps of Fleishman-Hillard and others, global public relations firm GolinHarris has set up a new business unit to help corporate clients communicate their green initiatives. Read more...
From Our Message Boards...
SLM reader Jim Pierobon had this to say in response to our story, "Green PR Getting Good Press, Finally":
"There is enormous potential for organizations serious about creating or beefing up their green creds to demonstrate their commitments. Among them: how they are buying, or at least pursuing, the purchase of renewable energy products and services to power their facilities. At this stage, this is among the many ways organizations can separate themselves from the pack."
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Green Marketing: How to Move Catalog Users to Email in Four Easy Steps
A new case study from Marketing Sherpa shows how one company redesigned its email marketing program to help steer paper catalog users from print to digital — and net an impressive 19% conversion rate in the process. Read more...
PODCAST: The Promise and Perils of Taking Green Products Mainstream
Columbia Forest Products' John McIsaac discusses the ups and downs of developing and marketing green products in a conservative industry: "What we call green building right now, in five years that will just be building." (Run Time: 30 Min.) Listen now...
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Sustainable Life Media is home for business professionals looking to build new value and competitive advantage by innovating more sustainable processes, practices and products. We bring you top stories related to the what, who and how of environmental and social innovation, and help you connect with thought leaders, peers, partners and solutions providers that can help you quickly reach your goals.
This work is licensed under a CreativeCommons License. Copyright Sustainable Life Media Inc. 2007
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