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Shell Carbon-to-Flowers Ad Ruled "Misleading"
Shell's advertising claim that carbon dioxide was used to grow flowers has been called "misleading" by the Advertising Standards Authority, an industry watchdog group. Read more...
Also This Week...
Survey Warns of "Green Trap" for Marketers
Marketers seeking to connect with green consumers better put their money where their mouth is, according to a new survey from branding firm BBMG. Read more...
Target Brand Carries Green Certification Labels
Archer Farms Organic, a Target Stores private-label brand, has introduced new paperboard packaging that is certified by the Forest Stewardship Council. (via Environmental Leader) Read more...
More Sustainable Brands News...
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