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We Told You So!
We hope you were paying attention last week to Jacquie Ottman's words of wisdom on responsible marketing — and so, apparently, does the Federal Trade Commission. The FTC announced this week that it's reviewing its green marketing guidelines a year early, thanks to the flurry of new environmental claims made by the scrupulous and the not-so-scrupulous among us. Wondering which category you fit into? Read the "Six Sins of Greenwashing" and (if necessary) repent!
~Emily Rabin Cowan, SLM Managing Editor
This Week's Top Stories...
Supermarkets to Stock Greener Refrigerators
Major supermarket chains including Whole Foods, Food Lion, and Publix are promoting cleaner, more energy-efficient refrigeration techniques — and they have a new logo to prove it. Read more...
BASF Earns Top Honors for Online Sustainability Communications
BASF is the best of the best at communicating corporate sustainability efforts via the web, according to a new study of European sustainability leaders. Read more...
FTC Fast-Tracks Review of Green Marketing Claims
Thanks to a slew of new green marketing claims, the Federal Trade Commission has bumped up regulatory review of its environmental marketing guidelines. Read more...
Yellow Pages Go Green
The Yellow Pages Association (YPA) has launched a new website to promote a greener image for the paper-hungry phone directory. Read more...
Palm Oil Industry Backs Green Labeling Scheme
Representatives of the palm oil industry have adopted a new certification label for palm oil products grown and manufactured according to green criteria. Read more...
Manning Selvage & Lee Launches Green PR Business
Manning Sevage & Lee has become the latest global public relations firm to create a new business to help corporate clients green their images and product profiles. Read more...
More Sustainable Brands News...
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The Six Sins of Greenwashing
Green marketer beware — you're likely to be stretching the truth, according to a recent study by TerraChoice Environmental Marketing. Here are the Six Sins, so ye may avoid them. Read more...
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Sustainable Life Media is home for business professionals looking to build new value and competitive advantage by innovating more sustainable processes, practices and products. We bring you top stories related to the what, who and how of environmental and social innovation, and help you connect with thought leaders, peers, partners and solutions providers that can help you quickly reach your goals.
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