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Retailers Downplay Green Programs During Holiday Rush
This holiday season, many retailers are keeping their green initiatives under wraps in an effort to avoid alienating skittish shoppers. Read more...
Also This Week...
Daimler's Smart Brand Targets U.S. Hybrid Buyers
Daimler is looking to move in on Toyota's American consumer base of rich, well-educated hybrid enthusiasts. Despite advance orders nearing 90% of production capacity, the company is continuing to pitch its Smart brand of fuel-efficient cars to U.S. buyers. Read more...
Print Catalogs Making a Comeback?
Despite production expenses and postage hikes, retailers are returning to the print catalog as a means of boosting online sales. Read more...
12% of U.S. Consumers Will Pay More for Green Electronics
Twelve percent of U.S. adults say they are willing to pay extra for consumer electronics that use less energy or come from a company that is perceived as green, according to a new survey by Forrester Research. Read more...
Report: Luxury Brands Failing on Environmental Record
Top luxury brands including L’Oréal, Hermès, Tods, Tiffany, and Swatch have failed to make the grade on environmental responsibility, according to a new report from the World Wildlife Fund. Read more...
More Sustainable Brands News...
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Save the Date for SB08!
Mark your calendar and plan now to join your peers at Sustainable Brands '08 April 29-May 1 at the Marriott Monterey and Monterey Conference Center, where we'll explore together the latest in innovation for sustainable brands.
When to Go Public with Your Sustainability Efforts
Going public too soon sets you up for accusations of green washing. Waiting too long can leave you behind your competitors, losing the first-mover advantage. So how do you decide when you're ready to tell your sustainability story? By Darcy Hitchcock Read more...
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Sustainable Life Media is home for business professionals looking to build new value and competitive advantage by innovating more sustainable processes, practices and products. We bring you top stories related to the what, who and how of environmental and social innovation, and help you connect with thought leaders, peers, partners and solutions providers that can help you quickly reach your goals.
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