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January 18, 2008 
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A New Green Paradigm: Ralph Bianculli on Educating the End User
Ralph Bianculli has his work cut out for him as CEO of Paradigm Group, a manufacturer of green products for commercial facilities (think janitorial and breakroom supplies). How can you market your offerings to purchasing professionals when many suppliers won't even carry your products? In this SLM interview, Ralph explains how his manufacturing and distribution company got into the marketing consulting business, and why many supply firms resist stocking greener alternatives. Read more...
This Week's Top Stories... HP Publishes Guidelines for a Greener Supply Chain 
Hewlett-Packard has released a new set of guidelines aimed at helping large corporations encourage their smaller-sized suppliers adopt greener practices. Read more...
Apple Touts New Macbook's Green Design 
Apple is selling its new Macbook Air, unveiled this week at the Macworld convention in San Francisco, not only on its superthin design but also on its green features. The computermaker has been criticized in the past for its use of toxic materials in products such as the popular iPhone. Read more...
ProLogis to Build Only LEED-Certified Warehouses 
Logistics firm ProLogis has pledged that all of its new distribution facilities in the United States will comply with the U.S. Green Building Council's LEED green building standard. Under the program, all developments currently in the design or planning stage, as well as all future projects, will be registered to apply for LEED certification. Read more...
76% of Fleet Execs Cite Green Concerns as Fuel Costs Rise 
Seventy-six percent of fleet executives rate environmental concerns as one of the "most important" factors in their fuel management decisions, according to a new survey by Eye for Transport. A full 92% of respondents predict fuel prices will remain high or rise over the next year. Read more...
Large U.S. Firms Urge Chinese Suppliers to Outsource Green Programs 
Multinationals including Adidas and Caterpillar are supporting a new U.S. government program that encourages Chinese firms to outsource their energy-efficiency operations to environmental services companies in the West. Read more...
Clorox Hopes New Green Brand Will Clean Up 
Clorox, which snapped up Burt's Bees last November as part of a strategic push into the green-cleaning market, has launched its Green Works brand of natural cleaning products. Clorox is putting its considerable marketing muscle behind the brand, the first line of natural cleaners with national distribution. Read more...
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