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January 7, 2007 
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Inspiring Stories from Today's Green Business Innovators
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McDonald's Answers Demand for Sustainable Food Sourcing
Cost is no longer the overriding factor in food purchasing decisions at the world's largest restaurant chain, according McDonald's U.K. CEO Steve Easterbrook. The executive told attendees at a recent conference that increasing consumer awareness of sustainable farming practices has profoundly affected the way McDonald's sources its food. Read more...
Also This Week... ADM to Bury Carbon Emissions from Illinois Plant 
Food processing company Archer Daniels Midland plans to capture and bury the carbon generated by its ethanol plant in Decatur, Ill. The $84 million project will be one of the first in the U.S. to use carbon sequestration technology. Read more...
Mitsubishi to Test Energy-Efficient Jet Engine 
Aerospace design firm Pratt & Whitney has found the first buyer for its new energy-efficient jet engine. Mitsubishi will test the engine, which burns less fuel, makes less noise, and generates fewer carbon emissions, in its 70-90 passenger Regional Jet. Read more...
Big Companies Failing to Enroll Employees on Climate Action 
A new survey shows that even as companies fault the lack of government support in areas such as renewable energy sourcing, senior management is missing key opportunities to manage climate impact through employee-driven programs. Read more...
New Carbon Offset Program Helps Online Retailers Ship Green 
Internet retailers can now add a green shipping option to their online shopping carts. The new ShipGreen program enables consumers to offset the carbon emissions from shipping their online orders. Read more...
Certification Scheme Keeps Green Companies from Selling Out 
When a socially responsible company like Ben & Jerry's sells to a corporate conglomerate, loyal customers wonder who's minding the store. A new certification scheme helps protect green companies by encouraging them to include social and environmental commitments in their articles of incorporation. Read more...
Honeywell Exec Credits Green Product Sales for Company Turnaround 
Green tech is playing an increasingly prominent role at Honeywell. The company has seen its profits double over the past five years, thanks in large part to an exploding market for energy-efficient technologies, according to CEO Roger Fradin. Read more...
Toyota Taps Four Plants as Sustainability Models 
Toyota has designated four production sites to serve as prototypes for sustainable manufacturing. The plants — located in the U.K., France, Thailand, and the U.S. — will expand on the work of the company's plant in Tsutsumi, Japan, which began implementing sustainability programs in July 2007. Read more...
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Can Burt’s Bees Turn Clorox Green? 
Clorox bought Burt's Bees for more than $900 million in November, aiming to turn it into a mainstream American brand sold in big-box stores like Wal-Mart. Executives say Clorox has a lot to learn from the unusual business practices at Burt’s Bees — many of which center on environmental sustainability. (New York Times) Read more...
More Eco-Strategy Ideas & Advice... Werbach and Wal-Mart 
Ex-Sierra Club head Adam Werbach is busy "greening" Wal-Mart. Some former friends and colleagues say it's rearranging deck chairs on the Titanic, but is it possible he's onto something? (San Francisco Chronicle) Read more...
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