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January 14, 2007 
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Inspiring Stories from Today's Green Business Innovators
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IBM, Nokia, Sony, Others to Share Their Green Patents
IBM and the World Business Council for Sustainable Development are teaming with Nokia, Pitney Bowes, and Sony to release dozens of environmentally responsible patents into the public domain. The portfolio, called the "Eco-Patent Commons," aims to encourage researchers, entrepreneurs, and companies to develop greener products and services. Read more...
Also This Week... Clorox Hopes New Green Brand Will Clean Up 
Clorox, which snapped up Burt's Bees last November as part of a strategic push into the green-cleaning market, has launched its Green Works brand of natural cleaning products. Clorox is putting its considerable marketing muscle behind the brand, the first line of natural cleaners with national distribution. Read more...
Car Makers Reveal Sustainability Strategies at Detroit Auto Show 
Green's the theme at the 2008 North American International Auto Show in Detroit this week as nearly every major car company previews new designs and technologies geared toward reducing the environmental impact of their vehicles. The event is also serving as a platform for executives to unveil their long-term sustainability strategies. Here are some highlights. Read more...
Wal-Mart Faces Hurdles in Green Electronics Push 
Wal-Mart is finding that it's a lot easier to green product packaging than to green what goes inside. Despite recent successes reducing packaging waste in consumer goods from laundry detergent to toilet paper, the retail giant is facing new hurdles in demanding greener products from electronics suppliers. Read more...
NYC Requires Retailers to Recycle Plastic Shopping Bags 
The New York City Council has passed a bill requiring large retail stores to provide recycling bins for the plastic shopping bags they use. The new legislation, considered one of the toughest local recycling laws in the U.S., applies to stores that occupy 5,000 or more square feet or have more than five outlets in New York City. Read more...
Coke Braces for Water-Bottle Backlash 
Come July, Coke's mailroom will be stuffed with 1 million used plastic bottles carrying anti-bottled water messages for incoming CEO Muhtar Kent. The bottles are part of an awareness campaign aimed at encouraging consumers to drink tap water. Read more...
Worldwatch Report: Green Innovation Driving the Global Economy 
Entrepreneurs, NGOs, and governments around the world are field-testing an array of green innovations that offer new opportunities for long-term economic growth, according to Worldwatch Institute's State of the World 2008. Read more...
Ben & Jerry's Benchmarks Social Impact of Climate Emissions 
Ben & Jerry's has piloted an unusual program to measure the company's social, as opposed to environmental, impact in the area of climate management. The program applied a relatively new reporting standard called the Global Warming Social Footprint (GWSF) to find out whether Ben & Jerry's was contributing "its proportionate share" toward returning global greenhouse gas concentrations to safe levels. Read more...
50% of Shoppers Factor Sustainability into Purchasing Decisions 
Half of U.S. consumers consider at least one sustainability factor in selecting consumer packaged goods (CPG) items and choosing where to shop for those products, according to new survey. What's more, green-minded purchasing — once considered a primarily youth-driven movement — now appears to cut across all market segments. Read more...
Clean Energy Investment Topped $1 Billion in 2007 
Despite difficult conditions on the credit markets, the amount of new money invested in the clean energy sector swelled to $117.2 billion in 2007, up 41% from the previous year, according to market watcher New Energy Finance. Investment outpaced predictions by more than $20 billion. Read more...
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PODCAST: Infoprint's Chief of Sustainability Talks Strategy 
If a survey found that 80% of your customers felt pressured to operate more sustainably, what would you do? Printing solutions firm InfoPrint did the reasonable thing: It hired a chief sustainability officer to get the company's green offerings on track. In this SLM podcast we ask newly minted CSO Joe Czyszczewski how it's going. (Run Time: 15 Min.) Listen now...
More Eco-Strategy Mediacasts... Save the Date for SB08! 
Mark your calendar and plan now to join your peers at Sustainable Brands '08, where we'll explore together the latest in innovation for sustainable brands. The event will be held in California at the Hyatt Regency Monterey Resort from June 2-5, 2008.
Renewable Energy Firms Draw Employees with Green Benefits 
All things being equal, if a potential employer paid for your time away from the office to volunteer for an Earth-friendly cause or provided you with free compact fluorescent light bulbs, or even a hybrid car, would you be more inclined to join them? Renewable energy firms are developing green employee benefits that align the core values of the company with the core values of each employee. (RenewableEnergyAccess) Read more...
More Eco-Strategy Ideas & Advice... Going Green: How Environmentally Conscious Practices and Products Present a Profitable Future Today 
In this white paper, learn the five steps of a green timeline; key projects/activities in each stage of a green rollout;and the top technologies and applications to implement a green strategy and achieve ROI. Includes real-world examples of companies big and small that are seeing the returns in green — and how they're doing it. (IndustryWeek) Download now...
More Eco-Strategy Tools... Find Peers and Partners... If you haven’t already joined the fastest growing online sustainable business community, create a profile now and start connecting. Advertise on SLM! Become a Sustainable Life Media advertiser or sponsor and reach thousands of business leaders looking for product or service solutions to help them build their sustainability story. Click here to learn more. Have a story you want told? Send it to us! Solution Providers | |
Sustainable Life Media is home for business professionals looking to build new value and competitive advantage by innovating more sustainable processes, practices and products. We bring you top stories related to the what, who and how of environmental and social innovation, and help you connect with thought leaders, peers, partners and solutions providers that can help you quickly reach your goals.
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