Companies Overlook CSR as Selling Point for Prospective Employees
Companies with strong records for corporate social responsibility (CSR) performance are missing out on a key opportunity for attracting top talent, according to a new survey by Edelman, a public relations firm. The report, which assesses trends and best practices in CSR communications, finds that companies frequently overlook the importance of prospective employees as a target audience for their corporate responsibility message. Read more...
Also This Week...
Institutional Investors Pledge $10 Billion for Clean Tech
Noting that climate change presents both material risks and significant opportunities, the Ceres investor coalition has pledged to collectively invest $10 billion in clean technology opportunities over the next two years and to incorporate green building standards into their investment decisions. Read more...
NYC Requires Electronics Makers to Provide Recycling Services
The New York City Council has passed legislation requiring electronics manufacturers to collect their own products for recycling when New Yorkers are ready to dispose of them. Major corporations including Apple, GE, and Tekserve, one of New York City’s largest computer retailers, have come out in support of the measure. Read more...
Tech Companies Aim to Capitalize on Green Products Boom
Technology executives see the burgeoning green movement as a significant market opportunity, according to a new PricewaterhouseCoopers survey. Forty percent of respondents say their company is poised to profit from the recent uptick in customer demand for green products and services. Read more...
Virgin CEO Wants to Create a Climate Change "War Room"
Virgin CEO and billionaire entrepreneur Richard Branson thinks it's time to create a "war room" to address global warming. Speaking at a United Nations follow-up event to last year's climate talks in Bali, Indonesia, Branson outlined a kind of international command center to sift the best ideas on mitigating climate change, to be lead by a world-recognized expert in the field. Read more...
Two-Thirds of Fortune 500 Firms Issue Standalone Reports on Responsibility
Environmental and social performance is rating high on the corporate reporting agenda, with two-thirds of Global Fortune 500 companies issuing a standalone non-financial report in 2007, according to a new study from CorporateRegister.com. In addition, the report notes "a marked commitment to disclosing robust, credible climate change information." Read more...
Web Conferencing Gains Traction Amid Concern over Travel Emissions
Emissions reduction is fast overtaking cost management as the primary motivator for companies to invest in web conferencing technology, according to a new survey by communications firm ICUGlobal. Seven of ten companies surveyed rated “reducing organizational carbon footprints” as a key driver in their organization’s move toward meeting online. Read more...
CSR a Source of Revenue, Competitive Advantage, Top Execs Say
Companies are now seeing corporate social responsibility (CSR) as a growth opportunity rather than just a regulatory compliance or philanthropic effort, according to a new IBM survey of top business executives. Two-thirds of those surveyed report that their companies are focusing on CSR activities to create new revenue streams, and more than half believe CSR has already given them an advantage over their competitors. Read more...
Bank of America Creates Environmental Banking Group
Nearly a year after earmarking $20 billion for environmental ventures, Bank of America has created a new banking team to find and finance businesses that save resources and develop new technologies to combat climate change. Read more...
Forest and Paper CEOs Feeling the Pressure on Supply Chain Responsibility
Forest, paper, and packaging companies are feeling the pressure from powerful corporate customers bent on establishing green credentials for their entire supply chains, according to a new PricewaterhouseCoopers survey of chief executives in the industry. Increasingly, paper manufacturers are finding themselves not only reassuring customers as to their own responsible practices but also vouching for the logging companies from which they purchase their raw materials. Read more...
California Mulls Carbon Fee for Business
Businesses in the San Francisco Bay Area may soon be required to pay an annual fee based on the carbon dioxide they emit. The Bay Area Air Quality Management District has proposed levying a 4.2-cent fee for each metric ton of carbon dioxide a company releases into the atmosphere. Read more...
Online Self-Booking Helps Drive Greener Business Travel Decisions
Corporate travel policies are increasingly governed by environmental concerns as more companies allow their employees to book their own business trips online, according to a new survey from the Association of Corporate Travel Executives and travel solutions firm KDS. Read more...
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Harrah's Casinos Bets on Green
The trend toward greener operations at Harrah's Entertainment has grown from small strides at a few of the gaming giant's properties to the boardroom and executive offices. (Las Vegas Business Press) Read more...
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