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December 17, 2007 
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Inspiring Stories from Today's Green Business Innovators
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What's Wrong with Wal-Mart's Sustainability Reporting
Wal-Mart’s carefully parsed progress report shies away from straight talk, says reporting expert Kathee Rebernak. Here are six ways the retail giant can improve its transparency track record. Read more...
Also This Week... Bali Negotiators Agree on Roadmap to New Climate Pact 
The United Nations climate talks in Bali, Indonesia, have wrapped up with 190 nations agreeing on next steps toward an international climate pact to pick up where the Kyoto Protocol leaves off. The final draft agreement sets the stage for negotiations on a new treaty to take effect in 2013. Read more...
Land Rover Portland First U.S. Auto Dealer to Offset Drivers' Emissions 
Land Rover Portland has become the first U.S. car dealership to provide a carbon offset program for its customers. For every new and used Land Rover sold, the dealership will offset carbon emissions for 50,000 miles driven. Read more...
Sears, Kmart Bow to Anti-PVC Pressure 
Sears and Kmart are the latest retailers to promise a companywide phaseout of PVC in products and packaging. The move comes in response to calls from the Center for Health, Environment and Justice (CHEJ), which waged successful anti-PVC campaigns against Target and Apple earlier this year. Read more...
Undercover Report Busts Wal-Mart for "No Questions Asked" Sourcing Policy 
A nonprofit watchdog group has released the findings of an undercover investigation that suggests retail giant Wal-Mart is selling wood products made from illegally logged timber. Read more...
Execs' "Mindset Development" to Blame for Lack of Sustainability Progress 
Wondering what keeps some companies from integrating sustainability despite a raft of green programs and practices? Look to the corner office, says a new report. Avastone Consulting's study of ten global corporations tracks five stages or steps toward sustainability success — and blames a lack of "high-capacity" leadership for the fact that few of the companies get past step three. Read more...
Does Green IT Pose a Security Risk? 
Interested in greening your IT operations? Get used to having your data accessed more remotely and by a wider spectrum of users, says Quocirca service director Bob Tarzey. Read more...
Fidelity Exec Sees Green in E-Marketing 
Fidelity Investments has saved millions of dollars and boosted conversion rates since switching to email-based promotions. David Maher, vice president of Fidelity's communications and advertising, told participants at the recent MediaPost Email Summit that the company now distributes 70% of its informational materials electronically. Read more...
PC World Rolls Out Fuel-Efficient, Mouse-Shaped Delivery Trucks 
Electronics retailer PC World has redesigned its delivery trucks to resemble computer mouses — a branding effort that the company says affords environmental benefits as well. The new trucks provide 10% more storage capacity and, thanks to their aerodynamic design, get 20% better mileage. Read more...
(Thanks to reader R. Randall for supplying the picture!) Capitalizing on Climate: Five Ways to Get Ahead in the Finance Sector 
The financial services industry is uniquely positioned to capitalize on new business opportunities created by climate change — but its greatest short-term strengths are also its greatest long-term weaknesses according to a new report, which outlines five recommendations to help financial institutions outperform their competitors in a carbon-constrained market. Read more...
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Get this and other targeted SLM news widgets on Brands, Climate, Design, and Sourcing here... Gil Friend on Purpose-Driven Entrepreneurship 
Entrepreneurs are commonly seen as risk takers, but the best ones are actually risk mitigators: designers who create ways to get reliable results amid chaos and confusion. The recent influx of green entrepreneurship is a sign that sustainability is taking hold, economic tradeoffs and incentives are shifting, and there’s a chance to out-compete, if not subvert, the dominant paradigm. By Gil Friend (Sustainable Industries Journal) Read more...
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