Taking concrete steps to achieve sustainability goals is often easier said than done. Where does your business stand, and how are you moving forward?

The Martin Agency in Richmond VA handles advertising for many prominent US brands. They have a very interesting, well paying, staff opportunity. Do you know anyone that might be interested? They are looking for someone who has credentials in environmental, ecological, and sustainability areas. They want someone to teach them, make them smarter and advise their clients. Ideally they would like someone with a major success story or two under his or her belt. This person could be a planner/strategist, an account/business manager, a lobbyist,a creative leader. He or she could come from a green consultancy, a green marketing group, an ad agency or a corporation. This person will have the opportunity to make a real difference. Thanks so much. Francesca fcohn@charter.net 310 573 4000.

Welcome to all our readers.  Just a quick note to say hello and ask for your feedback and thoughts.  Our goal with this publication is to put the flurry of green business activity in some context -- to understand how it all ties back to creating and executing strategies that generate real value.  Please feel free to contact us and let us know how we're doing on that mission.  I'll be checking in periodically to answer questions and join the discussion.

Andrew Winston