Is there a green-consumption gap?

No! Consumers are just confused about how to define "green."
12% (10 votes)
No! Consumers tend to overstate their eco-intentions in polls.
14% (12 votes)
Yes! Consumers want greener products, just not at higher prices.
53% (45 votes)
Yes! Consumers have unrealistic expectations for green-product performance and convenience.
12% (10 votes)
Yes and no, it depends on which poll you happen to be reading that week.
9% (8 votes)
Total votes: 85