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Ben Finklea of END Footwear: The Rundown on Green Design

With industry powerhouses like Nike going the distance on green design, is this the end of footwear as we know it? Ben Finklea is banking on it. He's co-founder of END (Environmentally Neutral Design), a shoe company that incorporates environmental and social responsibility at every stage of the design process. SLM contributer Betsy Rosenberg asked Ben if he considers sustainability an extreme sport. Listen now (MP3)...

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