Hyundai Talks Climate Strategy
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Allan Rushforth, vice president of Hyundai Motor Europe, discusses Hyundai's new hydrogen-powered, zero-emission concept car, the i-Blue Fuel Cell Electric Vehicle. The FCEV, which was recently unveiled at the 62nd International Motor Show in Frankfurt, is tailored to incorporate Hyundai's third-generation fuel cell technology, currently being developed at the company's Eco-Technology Research Institute in Mabuk, Korea.