Green Design Leaders in the News

As founder and director of Moxie Design Group in New Zealand, Peter Salmon works with companies to help them understand and respond to the growing ethical economy. Lucas Daniel of gravitytank asked Peter about NextPlays - a program he's developing to help businesses envision plausible scenarios for sustainable growth - and the role of design in the sustainability value chain. READ MORE

Charlie Sheldon, chair of the Industrial Designers Society of America's (IDSA) Bay Area chapter and head of Link Studios, is one of the many key voices you'll hear at Sustainable Brands International next week. In the run-up to the conference, Lucas Daniel of gravitytank asked Charlie for his unique perspective on the role of design in our current economic climate - and where he sees designers playing a pivotal role moving forward. READ MORE

Last September, Coca-Cola announced plans to build a $60 million recycling plant that turns recovered plastic bottles into new bottles for Coke products. But as Scott Vitters, Coke's director of sustainable packaging, explains, that kind of bottle-to-bottle approach isn't always possible. So Coke has found a surprising new use for all that plastic - it's making t-shirts out of it. (To listen to our conversation with Scott, click here.) READ MORE

Earlier this week, green-product design software and information company Sustainable Minds launched its first information services aimed at providing designers with some much-needed advice on sustainability issues. In this SLM interview, CEO Terry Swack walks us through the new offerings - and explains why they're needed now more than ever. READ MORE

Green design and green marketing go hand in hand, so why did it take companies so long to make the connection?  In this SLM interview, Eric Park of Ziba, an internationally recognized design consultancy, takes us back to the late 1990s and the beginning of the movement, and explains why marketers current concerns over green fatigue miss the point entirely.  READ MORE

One of the first global businesses to implement an environmental management system, Hewlett-Packard has earned kudos for sustainability efforts at every stage of the production process, from greener product design to energy efficiency in manufacturing to managing electronic waste. SLM asked Pat Tiernan, Hewlett-Packard's vice president of corporate social and environmental responsibility, about the the true meaning of "producer responsibility" and what lies ahead for a cleaner, greener electronics industry. READ MORE