Green IT Innovators in the News

Doug Washburn on Establishing a Green IT Baseline

As companies recognize the environmental and economic benefits of green computing, IT departments under under pressure to come up with a green strategy - fast. But, as Forrester Research analyst (and SLM expert-in-residence) Doug Washburn argues, it's vital to do the proper legwork first. Here are his recommendations for establishing a concrete green baseline to help IT departments set realistic goals and more accurately measure their progress.

Nigel Melville on the Green Business Value of IT

A new research program at the University of Michigan's Ross School of Business, developed by assistant professor Nigel Melville, is exploring ways in which IT can contribute to environmental performance across the globe. In this Q&A, Melville talks about his research agenda and the link between information systems and environmental sustainability. Read more...

Simon Pitt on Greener IT Purchasing

Simon Pitt, the new head of IT systems at the U.K.'s Environment Agency, talks about his career and how he plans to make government procurement greener. (IT Week) Read more...

Cisco’s VP of Green Engineering on Datacenter Efficiency

Cisco last year revamped its innovation group, making a number of key hires including Paul Marcoux, a former American Power Conversion exec and founding member of The Green Grid. In this interview, Marcoux offers his take on the problems that datacenters face, as well as the opportunities startups have to make a difference. (Venture Beat) Read more...

BMW's Bennie Vorster on Using Renewable Energy for Green IT

BMW is two-thirds of the way through a three-year green IT program to improve the efficiency of its datacenters and desktop IT systems. In this podcast, BMW VP Bennie Vorster talks about the company's Munich datacenter, where using renewable energy resources has reduced cooling costs. (Computer Weekly) Listen now...

IBM's Luke Shutler on the Next Generation of Blade Servers

In this video, commissioned by IBM, BusinessGreen editor James Murray talks to Luke Shutler, business development manager in IBM's Systems & Technology Group, about the pros and cons of the latest blade servers from an energy efficiency point of view. (BusinessGreen) Watch now...

Jonathan Steel on Green IT

Jonathan Steel, CEO of technology analysts The Bathwick Group, offers his take on the state of green IT and energy consumption. (Smart Planet) Read more...

Michael Dell Talks Green at IT Energy Efficiency Summit

Video | Run Time: 8:34 Min. | Watch now...

Speaking at CIO Magazine's IT Energy Efficiency Summit in Washington, D.C., on Feb. 6, 2008, Michael Dell discusses his company's drive to become the "greenest technology company on the planet," the ReGeneration design competition, and the importance of carbon intensity.

VIA's Energy-Efficiency Story

Readers familiar with Zonbu, so far the only EPEAT Gold-certified desktop PC, may already know VIA Technologies as the maker of some of the smallest, most energy-efficient motherboards in the business. In this brief profile, VIA corporate marketing VP Richard Brown explains why, despite its green credentials, the company steadfastly refuses to join green-computing partnerships like Green Grid and Climate Savers and why industry heavyweights Intel and AMD should be looking over their shoulders for some unexpected competition. (Techworld) Read more...

IBM Puts Its Talents to Green Use

Peter Williams, CTO of IBM's Big Green Innovations initiative, outlines how the IT giant is diversifying into solar power, smart grids, and environmental management. (BusinessGreen) Read more...

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