Sustainable Innovators in the News

  • The Evolutionary Benefits of Altruism, with Dacher Keltner

    Dr. Keltner's recent book, Born to Be Good, is a profound study of how emotion is the key to living the good life and how the path to happiness goes through human emotions that connect people to one another. As it turns out, humans are not hardwired to lead lives that are "nasty, brutish, and short". We are in fact born to be good. This session will give us a glimpse into new science around an old mystery of human evolution: why we have evolved positive emotions like gratitude, amusement, awe, and compassion that promote ethical action and are the fabric of cooperative societies, and by association, sheds light on the power behind brands that connect to the greater good. READ MORE

  • Observe, Re-Design, Measure, THEN Communicate on the Path to Better Brands

    Koann Vikoren Skrzyniarz, Founder and CEO of Sustainable Life Media (SLM), sits down with Diane MacEachern of Big Green Purse to discuss SLM's new moves on their journey to help drive profitable innovation for sustainability. READ MORE

  • The Future of Sustainability, by Gwynne Rogers of LOHAS

    Gwynne Rogers is the LOHAS (Lifestyles of Health and Sustainability) Business Director at the Natural Marketing Institute (NMI), a strategic consulting and market research firm specializing in the health and wellness marketplace. In this interview with Sustainable Life Media, Gwynne shares thoughts on consumer dedication,demographics and the future of sustainability. READ MORE

  • Bonfire Branding with Duke Stump

    After almost twenty years of playing brand builder and catalyst at wonderful places like Seventh Generation (where he served as CMO) and NIKE (where he served as both VP, Marketing and VP, Brand) Duke Stump listened to his inner compass and went on a self-imposed spiritual journey. This journey led him to create an adventuresome brand-consulting studio (The Northstar Manifesto) focused on growing the seeds of sustainability. READ MORE

  • Podcast Interview with Susan Mac Cormac, Morrison & Foerster

    Susan Mac Cormac is a corporate attorney with the San Francisco law firm Morrison and Foerster. She explains why and how the structure of corporations should change to promote sustainable. Susan will be a first-time speaker at SB'09 where she will be joining New Leaf Paper's Jeff Mendelsohn and B Corp's Jay Coen Gilbert in a panel discussion on the future of the American corporation. READ MORE

  • “Slow Money” with Woody Tasch

    Woody Tasch is the author of “Inquiries into the Nature of Slow Money: Investing as if Food, Farms and Fertility Mattered”. He discusses his book and the mission of “Slow Money” – an NGO and emerging social movement – with Maria Surricchio. READ MORE

  • Dacher Keltner, author of “Born to Be Good” - Podcast

    Dacher Keltner, UC Berkeley Professor of Psychology, is the author of “Born to be Good: The Science of a Meaningful Life”. This highly acclaimed book reveals startling new insights into the evolutionary value of altruism. You can hear Dacher Keltner talk about the ideas in the book with Maria Surricchio READ MORE

  • Joe Laur, VP of Content at Greenopolis talks about The Necessary Revolution

    What do you get when you combine a robust Rabbi, passionate storyteller, creator of green content and sustainability guru? You get Joe Laur, who is also co-author of "The Necessary Revolution." In an exclusive interview with SLM contributor and host of The Green Front radio show, Betsy Rosenberg, Joe talked about life beyond The Industrial Age Bubble, what Sweden can teach the U.S. about instituting change, and how dedicated individuals and organizations can conspire to change the world for good... READ MORE

  • Sustaining a Business in Turbulent Times, by Adam Werbach

    Adam explains how the idea of sustainability needs to extend well beyond the limited concept of saving the planet and challenges the notion of the “triple bottom line” , showing how business can and should prosper by linking their goal of serving a higher purpose to delivering long-term sustained profitability: the only meaningful business metric. In doing so, he demonstrates how a strategy for sustainability strengthens and energizes companies, stimulates increased levels of game-changing innovation and vigorously engages employees at all levels in the organization. READ MORE

  • Toshiba's Sustainability Story with Craig Hershberg

    After decades of small green initiatives, Toshiba has supercharged its sustainability commitment, bringing new green products to market and expanding existing recycling programs by offering creative incentives for customers to recycle. Craig Hershberg, environmental affairs director at Toshiba USA READ MORE