Wausau Paper's guide to greening print promotions focuses on two distinct audiences: influencers (the art directors responsible for selecting paper for a companys creative communications) and stewards (the executives responsible for evaluating business decisions from a sustainability perspective). The 15-page print broshure available for electronic download here (PDF) features three perforated collectible cards featuring practical resources and valuable insights from three eco-thinkers , Derek Smith of Derek Smith & Associates: James Eastman of Schawk, Inc; and Amy Clarke of Peggy Lauritsen Design Group. The cards also contain links to online sustainable references as well as paper specification recommendations.