Now in its third edition, this is a how-to for creating more sustainable print materials. The guide presents information from choosing paper to recycling the finished piece including paper types, paper contents, chemical labeling, sizing to reduce paper waste, inks and coatings, finishing techniques, binding, printing processes, and the use of environmental logos. Includes a full chapter dedicated to eco marketing, eco claims, and greenwashing, as well as new information on inks and finishing.