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Story from Sustainable Life Media

GlobeScan's Rob Kerr on Crafting a Killer Sustainability Questionnaire

Stakeholder research strategist Rob Kerr knows a thing or two about asking the right questions. As director of GlobeScan's Survey of Sustainability Experts, he rolls up his sleeves not once but twice each year to canvass the opinions of 3,000 sustainable development and corporate responsibility experts worldwide. In this exclusive interview we got a chance to turn the tables, asking Rob to divulge some secrets of the trade.