The Direct Marketing Association wants you to green up your corporate communications, and it's got a new newsletter to prove it. Introducing Green Matters, a monthly newsletter aimed at dispelling some green-marketing myths and providing you with tangible advice that will benefit you and your customers. The inaugural issue gives you the unvarnished truth on recycled paper and environmental inks. DMA is currently working with the U.K. government's Envirowise program (along with the paper and print buyer from Friends of the Earth and Greeenpeace) to develop "no-nonsense" guidelines for greening direct marketing collateral.