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Story from Sustainable Life Media

Next-Generation Green Marketing: Beyond Billboards

Green products are all the rage these days. Citing buzzwords such as non-toxic, recyclable and sustainably harvested, consumers are now scrutinizing products at every phase of their life cycle, from the raw materials products are made of and how they are manufactured, to distribution methods, marketing materials, in-use impacts and how products are recycled or eventually disposed of. Weve come a long way, baby! Or have we?