Green marketer beware you're likely to be stretching the truth, according to a recent study by TerraChoice Environmental Marketing. The Six Sins of Greenwashing found that of 1,018 common consumer products ranging from toothpaste to caulking to shampoo to printers, 99% were guilty of greenwashing in some way. In fact, the environmental shortcomings were so prevalent that TerraChoice separated them into six categories.
Here are the Six Sins, so ye may avoid them.
