This primer, published in the December 2007 issue of The Antitrust Source, takes a clear-eyed look at marketers' responsibilities in substantiating their carbon offset claims. Written by lawyers Randal Shaheen, Amy Ralph Mudge, and Matthew Shultz, the article applies the FTC's current guidelines (now under review) to the question of how best and most effectively to communicate your company's efforts toward carbon neutrality. A must-read in today's increasingly climate-savvy marketplace. (The Antitrust Source) Download now...