As I look out over the 2008 horizon, I predict some tectonic shifts in the world of green marketing that well-intended marketers should heed if they want to stay off greenwashing listsĀ and legal department memos. Some are influenced by the FTC's hearings on green marketing claims and eco-labels this month, others the outcome of energy behind large retailers efforts to persuade suppliers to come up with trimmed-down products and packages. Here are my top four predictions.
