What if you could cash in all those airmiles for something other than, well, more air-polluting flights? Canada’s Green Rewards program, set to launch this summer, takes as its premise the idea that consumer incentive programs can offer rewards that are both “fun” and also “good” (think of applying those points to an electric scooter instead of that free trip to Bermuda). We asked Green Rewards mastermind Andrew Souvaliotis about this pioneering program, and why he’s launching in Canada before dipping his toe in the much larger U.S. market.