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Story from Sustainable Life Media

Companies Overlook CSR as Selling Point for Prospective Employees

Feb. 13, 2008 - Companies with strong records for corporate social responsibility (CSR) performance are missing out on a key opportunity for attracting top talent, according to a new survey by Edelman, a public relations firm. The report, which assesses trends and best practices in CSR communications, finds that companies frequently overlook the importance of prospective employees as a target audience for their corporate responsibility message.