Business consultant and author Chris Laszlo knows a thing or two about value creation. His new book, “Sustainable Value: How the World's Leading Companies Are Doing Well by Doing Good,” builds on decades of experience advising the world’s largest companies on how to leverage sustainability into competitive advantage. In this SLM interview, Chris outlines his strategy for selling corporate executives on green initiatives (hint: it's helpful to equate "sustainability" with "opportunity") and explains why “tradeoff” is such a dirty word. (To listen to our conversation with Chris, click here.)