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Consumers Want Better Products, Not Processes

Many companies tout their green processes as they lobby for consumer recognition as a green company. But it would be far more productive to spotlight products instead. By Jacquelyn Ottman

Sustainable Life Media is home for business professionals looking to build new value and competitive advantage by innovating more sustainable strategies, practices and products. We bring you top stories related to the what, who and how of environmental and social innovation, and help you connect with thought leaders, peers, partners and solutions providers that can help you quickly reach your goals.

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