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Companies, Beware of "Radical Greening"

April 4, 2008 - "Radical greening" - an ill-considered corporate response to consumer, regulatory, and economic pressures to go green - is one of the top ten challenges facing business today, according to "Strategic Business Risk 2008," a new report from Ernst & Young. Move too quickly and you could paint yourself into a corner, the report suggests; move too slowly and you'll be left in the dust.