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For Many Marketers, Earth Day Is Just Christmas in April

April 14, 2008 - Can companies really save the planet by convincing consumers to buy more stuff on Earth Day? Critics say too many companies are just going "green for a day," Advertising Age reports.

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Sustainable Life Media is home for business professionals looking to build new value and competitive advantage by innovating more sustainable strategies, practices and products. We bring you top stories related to the what, who and how of environmental and social innovation, and help you connect with thought leaders, peers, partners and solutions providers that can help you quickly reach your goals.

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